โHave you ever noticed that your rearview mirror is much smaller than your windshield. Clearly thereโs a reason for that.โ My partner and husband, Ted Polmar, has often said this when we are discussing business with our clients or in a networking meeting. And it...
๏ปฟOur Monday Marketing Minute is about why all businesses need social media marketing. It helps: Build awareness and get attention. Communicate that you are an authority Deliver your authenticity Encourages follower engagement Share your expertise through free advice Be sure you have a strong online profile,...
https://www.youtube.com/watch?v=jgZ9pY3Vb3E This is the year to review your current website and make sure it's up to date. Here are a few items you want to consider: Does your Home page have the most important and valuable information about your business? That's the page most visitors land...
https://www.youtube.com/watch?v=7u7BNLxFAvA My first #๐ ๐ผ๐ป๐ฑ๐ฎ๐๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด๐ ๐ถ๐ป๐๐๐ฒ of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment...
In a digital world filled with over 70 million new WordPress blogs every month, making your blog stand out might feel like an insurmountable challenge. But still, blogging remains one of the most powerful tools in a marketerโs arsenal โย it is capable of driving traffic,...
https://www.youtube.com/watch?v=ue_qBp3NAFc With over 70 million new blogs on WordPress every month, you may be wondering if it's even worth bothering to blog. Well, I am here to tell you that it absolutely is - and it's one of the most important aspects of a digital marketing...
https://www.youtube.com/watch?v=CmsKhq37vc0 Today, over 80% of marketing and advertising firms are using AI to help build dynamic campaigns, write more compelling subject lines and web content, and develop original artwork...
With the end of the year rapidly approaching, it is important to get your 2024 marketing strategy in top shape so that you go into the holiday season and the new year with a plan in mind. Here are some strategies you can use to...
When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner's son with a new marketing degree and zero experience are...
Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that resonate with them. While those are the goals to strive for, there are also some common mistakes that you may...