“Have you ever noticed that your rearview mirror is much smaller than your windshield. Clearly there’s a reason for that.” My partner and husband, Ted Polmar, has often said this when we are discussing business with our clients...
Our Monday Marketing Minute is about why all businesses need social media marketing. It helps: Build awareness and get attention. Communicate that you are an authority Deliver your authenticity Encourages follower engagement Share your expertise through free...
This is the year to review your current website and make sure it’s up to date. Here are a few items you want to consider: Does your Home page have the most important and valuable information about your...
My first #𝗠𝗼𝗻𝗱𝗮𝘆𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴𝗠𝗶𝗻𝘂𝘁𝗲 of this year is about being Authentic and understanding the difference between marketing as a cost vs an investment…a very important distinction. In marketing, authenticity is extremely important in promoting yourself and your business to...
In a digital world filled with over 70 million new WordPress blogs every month, making your blog stand out might feel like an insurmountable challenge. But still, blogging remains one of the most powerful tools in a marketer’s...
With over 70 million new blogs on WordPress every month, you may be wondering if it’s even worth bothering to blog. Well, I am here to tell you that it absolutely is – and it’s one of the...
Today, over 80% of marketing and advertising firms are using AI to help build dynamic campaigns, write more compelling subject lines and web content, and develop original artwork…so learn why we think AI is a good thing and...
With the end of the year rapidly approaching, it is important to get your 2024 marketing strategy in top shape so that you go into the holiday season and the new year with a plan in mind. Here...
When the owner of a small business or solopreneur has difficulty carrying out a strategic right marketing program, their business can suffer. Today marketing is about ROI, results, and lead generation. Your VA or partner’s son with a...
Business-to-Business marketing is a complex and challenging process, requiring a deep understanding of your target audience and having the ability to create effective campaigns that resonate with them. While those are the goals to strive for, there are...